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West Side to Get 3 New Movie Palaces

Washington Blvd. and Crawford Ave. Seen as Great Amusement Center

By Harry M. Beardsley.

Source: Chicago Daily News, 22 August 1925, pg. 14.

The world's largest ballroom, wherein 10,000 pairs of feet may trip the light fantastic without tripping over each other, and three movie palaces of the "superdreadnaught" type are scheduled to arise in the vicinity of Washington boulevard and Crawford avenue to challenge the claims of Woodlawn and Uptown Chicago as the city's greatest outlying amusement center. Three of these rendezvous are named the Paradise.

Excavation for the Paradise theater, the newest of the magic lantern Taj Mahals projected for this locality, is now under way. It will occupy the entire block fronting west in Crawford avenue, between Park and West End, will seat 4,000 seekers of visual entertainment, and will cost $3,000,000.

Remodel Ballroom.

Just across the street workmen are busy remodeling and enlarging J. Louis Guyon's Paradise ballroom for the third time since it was built, less than ten years ago.

When completed, it will accommodate more dancers than any two temples of terpischore in the city, Mr. Guyon avers and compared to it the largest of the trotteries of the north and south sides will shrink into insignificance. A mezzanine floor and balcony will provide space for serving refreshments and light luncheons to 1,000 devotees.

The Paradise theater will be built by the National Theaters corporation, operators of the Capitol and half a dozen other picture pavilions. Its interior will be finished after the manner of the Capitol but will contain about 1,000 more seats. John Eberson, architect of the Capitol, has prepared plans for the Paradise. The exterior will be in French architecture, the Grand Opera house of Paris and the Palace of Versailles furnishing the motif. The interior, instead of being a Spanish garden as at the Capitol, will be a representation of the gardens of the Tuilleries at Versailles.

These two projects, while long familiar to west siders, have not been revealed to the public at large. Plans for two other cinema sanctums have recently been announced, one by Marks Brothers, who also referred to their project as "The Paradise," and the other by Lubliner & Trinz and Balaban & Katz. Both of these galleries of kinetic art are designed along sumptuous and stupendous lines. Their combined seating capacity will be in the neighborhood of 9,000 which, with the 4,000 chairs provided by the National Theaters' "Paradise" brings the total to 13,000. Add to this the 5,000 dancers on Mr. Guyon's floor and the aggregate number of amusement seekers which can be accommodated is raised to 18,000.

Buys Five Square Blocks.

Mr. Guyon has purchased nearly five square blocks of property in the immediate neighborhood of Washington and Crawford, including more than three blocks of Crawford avenue frontage north of Washington. He believes that this locality is destined to become the greatest outlying amusement center in the city and this opinion is shared by many west side business and real estate men. Street car lines, boulevards and bus lines and the Oak Park L make it possible for thousands of people to reach this locality by a ride of five or ten minutes. It is in the heart of the densely populated west side and close to the city's center of population.

The Marks Brothers' "Paradise," according to their announcement, will be located on the north side of Madison street, 350 feet west on Madison. It will cost $2,500,000, will seat 5,000 people and will be topped by a tall tower spangled with synthetic jewels.

The Balaban & Katz, Lubliner & Trinz contribution to the gayety of Crawford avenue is to be located on the north side of Washington boulevard, 125 feet east of Crawford. It is unnamed as yet, although everybody but Mr. Guyon seems to think that "Paradise" would be appropriate. Its capacity is scheduled tentatively at 4,000 and its cost at $4,000,000.

[End of news article]



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Page compiled: 10 August 2001

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