Beauty of Old Spain Is Found At the Aragon
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Source: Aragon Ballroom advertisement, Chicago Evening American, 15 July 1926, pg. 24.
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Beauty so exquisite that it transcends the loftiest imagery of the
most poetic mind—immensity providing diversion and conveniences of
unmatched variety. These are the two phases of the new Aragon Ballroom
that will impress themselves most forcibly upon the minds of the
thousands who tonight will enter the romance-laden portals of
Chicago's newest and most magnificent dnace rendezvous.
What a spectacle of joyous memory it will be! A soft glow of
opalescent color—stars twinkling in blue Mediterranean skies that
gently enfold quaint patios and scent-filled balconades—enchanted
throngs dancing under the spell of old-world romance, wafted through a
golden, glamorous sphere touched by the magic world of illusion.
The lure of treasures, exotic and opulent, whispers from every
nook and corner of the new Aragon, enticing dnace lovers from the
ballroom floor to the discovery of endless new delights. Rare
tapestries, bizarre Chinese plates, statuettes, orange trees
astonishingly real in the simulation of tropical verdure, appointments
breathing the spirit of Castilian grandeur. Here is the flaming
beauty, the romantic glory of old Spain.
Nearly $2,000,000 Expended
Close to $2,000,000 were expended to make the Aragon the most
magnificent institution of its kind in the world. That the promise of
its original conception has been brilliantly fulfilled is to the
everlasting credit of those associated with Mr. Karzas in the building
of this wonder palace. Mr. Karzas' Trianon was an achievement; the new
Aragon is a shrine to which Chicago will lead its visitors pointing to
it and exclaiming, with a justifiable civic pride, "Where in the
world can you find its equal?"
Every facility to insure the complete comfort of dance lovers
will be found at the Aragon. Commodious checkrooms for both men and
women, a handsomely appointed grande mirror salon for the convenience
of milady, a clean wholesome refectory where appetizing refreshments
are served by charming senoritas, carefully selected attendants who
are guided in their contact with visitors by the creed, "Every
patron an honored guest"; these are but a few of the myriad
attractive features you will find at the Aragon.
[End of advertisement]
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Page compiled: 10 June 1998
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