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Opened
in 1917, W.A. Wieboldt and Company's second department store was located
between Lincoln and Ashland Avenues, just north of Belmont. The main
building provided North Side shoppers with seven floors of merchandise,
as well as a bargain basement. In 1924, an annex to the store was
constructed across School Street and consisted of two floors and a
connecting basement to the larger building.
 As a discount department store chain, Wieboldt's prided itself in offering Loop-quality goods without the Loop prices. Whereas many downtown stores promised stylish merchandise, Wieboldt's preferred to stress the practicality and affordability of its goods. "We lower the cost of distribution," pledged one ad in 1925, "and cheerfully pass on to our customers the savings made in lower every-day prices." Related Information Early Wieboldt's Marketing and Advertising Techniques The Milwaukee Avenue Store The Englewood Store The Evanston Store |
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Page authored: 12
January 1997 -
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