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| The
Oak Park branch of The Fair was opened in 1929. It was the firm's first
venture beyond the Loop and a response to growing concerns, common among
all downtown department stores, that increased suburbanization and use
of the automobile had, by the end of the 1920s, begun to cut into the
Loop's customer base. Not to be outdone, Marshall Field and Company
opened an Oak Park branch shortly after The Fair opened its store.
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Page authored: 12
January 1997 -
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